Technology, consumer insights and partnerships at the engine of modern loyalty programmes, this was the consensus of expects from a broad sweep of sectors. from retails to banking and technology, at a media round-table hosted by BP Southern Africa(BPSA) on 18 September 25 at Zwaartkop Raceway. To discuss the evolution of loyalty programmes, the event sparked thought-provoking discussion on the loyalty programmes, under the theme “FUELLING THE FUTURE. The convergence of loyalty, lifestyle and technology in South Africa.
Loyalty programmes are evolving rapidly, intergrating lifestyle and technology in ways we could never imagined decades ago, said Nokwanda Khumalo. General Manager Mobility and Convinience at BPSA. The energy company introduced its propriety loyalty programme, BP rewards company a year ago, and has already signed up one million customers and delivered over R100 million in instant cash-back rewards. We ascribe the success of our loyalty programme, which we launched in partnership with PICK N’ PAY, to the investment we made into undertsanding what customers value when it comes to rewards, especially from a fuel company such as BP, said Khumalo.
Joining BP SA’s Nokwanda Khumalo in the round-table were a panel of high profiled speakers, who discussed how loyalty intersects with FINTECT, TELECOMS, MOBILITY, and RETAIL to shape the customer expirience. They also explored the evolving dynamics of loyalty programmes, customer behaviour and customer data strategies. Through the high-profile discussion on loyalty programme and the related post-event networking opportunity, BPSA drove home is customer expirience alongside a valuable ecosystem of strategic partnership.
