Nontokozo mandonsela is the Chief Marketing Officer of Momentum Group, and her role is to lead and improve reputational sentiment, which helped Momentum Group top the PWC South African Insurance sentiment index. She is a bold, values driven marketer who uses creativity and insight to solve business and social problem. She leads brand strategies across insurance savings, investments and company’s staff benefits. Under her leadership her career span over two decades across to Corporates such as Coca-Cola, SAB, Standard Bank and Hollard. Her brand health metrics surged, digital strategies matured and lead conversation reached 40%. Known for her purpose driven, insight-led marketing, she spearheaded the acclaimed #SHEownsHERsuccess campaign, which she played a key role in driving growth, improving reputational sentiment, and repositioning both Momentum and Metropolitan brands. She is a bold, values-driven marketers who uses creativity and insight to solve business and sociatal problems. Nontokozo champion diversity, inclusion, and youth development through initiatives like the Momentum Foundation, her inclusive leadership is underpinned by a belief that marketing must make a meaningful impact in the World.
The journey of women in sport has been one of determination and quite strength. Despite the challenges, female athletes continue to show up with resilience even when support is scarce, and opportunities are limited. In this third edition, the Women Who Make Moves in sports Summit began to take shape with the Women in sports Indaba held in June. The closed events featuring women involved in the sports ecosystem focused on conversation around visibility, sponsorship, and the future of women in sport. While there are many burning issues still present with some sporting codes experience more success than others, there are also opportunities-for collaboration, education or smarter money management. Recent Brand Finance research also revealed that women’s sports are no longer a niche, they are a growing force. Globally, the women’s sports industry surpassed $1Billion in revenue in 2024, a 300% rinse since 2021. Closer to home, women makes up 53% of South Africa’s Rugby and Cricket fan bases, and they are more likely than men to follow athletes online and support brands that support their teams. For sponsors, this is no longer just a moral imperative, but also a smart business moves. As athletes, you already embody the invisible code of success which are all the unseen hours of work, the sacrifices, and the grit that power every breakthrough in your career. The Women Who Make Moves in Sports Summit exists to make sure that the effort behind your game translates into opportunities that last well beyond it. Over the two days, you will access tools, networks, and strategies to extend your career, unlock commercial opportunities, and amplify your impact both on and off the field. By being here, you are not only investing in your own future but also contributing to the momentum of women’s sport in South Africa. Together, we are moving from conversations to action, building a sporting ecosystem where women thrive, brands see the value, and the next generation can dream bigger than ever before.
